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Design that changes the world

Design that changes the world

In June 2011, it was announced that Paul Flowers and the GROHE Design Team had been selected to receive the highest accolade in the field of product design – the red dot ‘design team of the y ear’ 2011. Recognised globally as a mark of distinction, GROHE is the first company in the plumbing industry
to be honored with the award since its introduction in 1988.

The award is presented annually to “international design teams which continuously produce innovative work.” And with the list of previous recipients reading like a veritable who’s who in the world of design, GROHE is in good company: Apple, Bose, Mercedes-Benz, Siemens and Sony are just a fe w of the big
names to have won the award.

Since his appointment in 2005, Paul Flowers has led the GROHE in-house design team to phenomenal success. Rather than outsourcing to ‘celebrity’ designers, we have chosen to invest in creating a worldclass design team of our own – an international mix of industry specialists whose understanding of the market is second to none.

The presentation of a red dot ‘best of the best’ award for GROHE Ondus® in 2007 was the first hint to the industry that design was now a fundamental brand pillar, in addition to quality, technology and sustainability. The total red dot award count now stands at an impressive 15 – including three further ‘best of the best’ awards for GROHE Ondus® Digitecture (2009), the Rainshower® Icon hand shower (2010) and the new Digital Controller (2011).

This commitment to producing the most relevant and inspiring designs in the plumbing industry has also resulted in GROHE advancing 104 places in the annual iF company ranking – the biggest gain in this classification, while awards from the USA, UK, China and Japan illustrate the international appeal of our portfolio.
But perhaps one of the most significant shifts to have occurred in the last five years is the way in which creativity has been used not only to develop products that add value, but also as a catalyst to change the entire culture of the company.

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