Grohe India Managing Director Renu Misra said the company is aggressively focusing on the Indian market with the active engagement of customers and bringing in more brands which are known for their quality, technology, and design.
“Currently we have 49% market share in India and will focus on more tier-3 cities to expand our products. Right now we are expanding our product range in the American Standard and Grohe brands, but will soon launch products in the INAX, Jaxon, Joyu and Dawn brands in the Indian market,” she said. The company has 200 direct partners and 1,000 stores across India, supported by 100 salespersons. “Right now we are present in almost all tier-1 and tier-2 cities. We want more presence in the tier-3 cities. With the advent of more brands we will increase our partners and store strength to cater to the growing demand”.
As part of Grohe’s initiative to reach out to more customers, the company will reopened its GROHE Live! Centre in Bengaluru at an expanded facility. “This is our second centre after opening one in Mumbai. We are planning one more GROHE Live! Centre in New Delhi this year. Here we are holding live demo of various products and customers can experience the difference,” Misra said.
She said as part of Grohe’s initiative to address the need of customers, the company has brought out products in every range. “We have blended latest innovative technologies in our products. Here, with the advent of more disposable income and constant travel experience, Indians are also demanding more premium products as part of their kitchen and bathroom settings,” she said.
“In the premium or luxury segment, kitchens and bathrooms are increasingly getting digitised where people are keen on having more gadgets in the respective areas. Here for the first time we have displayed a Rs 1-crore bathtub,” she said.Misra said besides high networth Indians, the company is getting queries from clients who are looking for upgradation.